Built for Solo Sellers
Who Do It All

Aaura was created by Grant Lehmann, a longtime software engineer who turned a career setback into a new path. After 15 years in tech and a layoff, he launched a successful eCommerce business in 2004. By 2020, he transitioned into selling personalized handmade products on Etsy full-time. Running multiple shops and fulfilling thousands of orders gave him a grounded view of what Etsy success really takes.

Aaura helping a stressed out seller

The Real Experience Behind Aaura

Through conversations with fellow makers, Grant saw the same pattern: talented sellers struggling with too many roles.

Wearing Too Many Hats

Talented sellers struggling with too many roles; photographer, copywriter, marketer, and not enough clear guidance. Every successful seller knows this feeling of being pulled in countless directions.

The Practical Help You Need

In early 2024, Grant began building Aaura to be the practical help he wished he'd had: Etsy-smart AI that translates best practices into simple, actionable steps.

What We Believe

Our principles guide everything we build - from user experience to feature design.

Clarity Over Confusion

Plain-language suggestions you can apply today. No jargon, no overwhelming data dumps—just clear, actionable guidance that makes sense.

Kind, Honest Feedback

Support without judgment—because we've been there. We understand the challenges and provide encouragement alongside practical advice.

Built from Real Shop Experience

Not generic AI; Etsy-specific know-how. Every feature comes from years of running actual shops and understanding what really works.

Our Simple Mission

Help creative entrepreneurs feel confident, save time, and build steady momentum—without having to become an expert in everything.

Grant Lehmann, Founder

"Our mission is simple: help creative entrepreneurs feel confident, save time, and build steady momentum—without having to become an expert in everything."

Aaura Grant Lehmann, Founder

Why Sellers Trust Aaura

Built by someone who understands your journey - from the daily challenges to the big dreams.

Built by a Full-Time Seller

Five years of real, full-time selling—multiple shops, thousands of orders, and the everyday decisions you make, too. Every tool reflects what actually works in practice.

Engineered with Expertise

15 years of software engineering experience ensures Aaura is reliable, thoughtfully designed, and built to scale with your growing business.

Etsy-Smart AI

This isn't generic AI. Aaura understands the Etsy world—how listings convert, how buyers search, and what actually drives sales in your specific market.

Ready to Make Your Next Listing Easier?

Join us, and let's make your next listing easier (and stronger) than the last.
Start with practical AI tools built by a fellow seller who truly understands your journey.

Choose Your Plan

No setup fees • Cancel anytime • Built with ❤️ by fellow sellers